LRG, the " Life Research Group", has a simple slogan for what they do “underground inventive, overground effective”. LRG want to focus on the ones that are trying to pay their rent with their passions. Think of them as a support group for the independent and underground culture. LRG trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts. It is a way of living. LRG, innovative essence for the above average person.