Now

After almost two decades of designing, building and dreaming, former professional snow-boarder and member of the legendary Wildcats JF Pelchat released his own revolutionary binding system in 2012 – and frankly speaking left the world in shock! Unlike traditional ones, the Now IPO bindings are inspired by the dynamics of skateboard trucks and the com-ponents reflect this in both, their function and description. The Hanger transfers energy input from the straps directly to the bushings and to the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Thanks to their efficient energy transfer, you get more power to the board with less work, meaning your feet stay relaxed and comfort-able longer. All Now bindings can be ridden with or without a highback, which will give you a priceless surf feeling in the pow. Unsurprisingly, that after several test rides JF’s friends, the founders of YES Snowboards, DCP, JP Solberg und Romain De Marchi were more than im-pressed with his work and introduced him to the Swiss snowboard company Nidecker, which soon started investing in Now bindings. There is no doubt that the future will be bright for Now Snowboarding – especially if it sticks to its claim “The Future is Now!”