The name of Dickies stands for workwear made in the USA! Everybody who works in the U.S. police or the ambulance corps has at least been in one Dickies garment. That’s because the collections of the American brand are more than a fashion statement, they are work gear.

The history of the long-standing company dates back to the 1910s. Back then, the two cousins Charles Nathan Williamson and Emmet Eugene “Colonel” Dickie from Texas, produced horse’s harness, before they got into the fashion business.

From Headgear to Uniforms - Dickies in the Course of Time

With the purchase of the U.S. Overall Company in 1918, both finally laid the foundation of the future fashion brand. Initially, the Williamson-Dickie Manufacturing Company was famous for classic cotton overalls which were produced for the local workers. Even before the first one-piece suit left the conveyor belt, the focus of the founders was already on the quality of the materials and their processing into pants, T-shirts and jackets.

At times of the Great Depression that hit the US like a punch in the face, especially Williamson’s and Dickie’s economic skills and knowledge outcropped. Instead of being prostrated by the bad situation of economy, the amount of recruiting and the wages of employees increased over the years. Doing so, Dickies successfully weathered the world depression.

After Dickies had been the outfitter for the U.S. Military in World War II, the brand celebrated their way into Hollywood in the beginning of the 50s. Whether it was the clothing for a typical worker on a steel beam in NY or a police officer - Dickies was the first contact point for the producers of tinseltown.

From Factory to Skateboarding - Dickies Work Pants as Export Hit

Already in 1950, Dickies started to expand into Europe and the Mid East. In a short time, the brand became a big seller and since then, is has still been locally represented with Dickies Europe and Dickies Middle East. Even though the core of the Williamson-Dickie family has remained, the home brand dickies, workwear labels as Van Moer, Workrite, Kodiak, Terra and Work Authority were added to the range.

The famous Dickies horseshoe logo on work pants, work shirts and Denim jeans embodies the spirit of the typical American worker and stands for quality, sturdiness and durability. Until today, Dickies has been faithful to their original design without losing sight of zeitgeist. Furthermore, the brand’s assortment has constantly been extended, modernized and adjusted to the needs of the buyer.

Wearing comfort and protection are the crucial things that also make Dickies pants to a perfect companion on your skateboard.  Whether it is a lumberjack shirt, Dickies work shorts in the summer or a classic Torrance coach jacket - every seam is perfectly placed. It is not for nothing that the Dickies O-Dog work pants are famous world-wide skate pants. In addition to the casual buyer, especially the pro skaters from the Dickies skate team appreciate the extraordinary quality as well as the special processing of the clothing and hence, they hit every trick with elegance and style.