Chocolate Skateboards

Chocolate began in 1994 as a sister company to Girl Skateboards and grew into a permanent fixture under the patronage of Crailtap. While established pros were under contract with Girl, a team of promising talents gathered around Chico Brenes. The company almost started under the name Sister.

However, their rival and then-owner of World Industries prematurely secured the rights to the name in an attempt to wipe out the competition posed by the Girl crew around Rick Howard and Mike Carroll. Sister turned into Chocolate Skateboards and over the years famous names like Gino Ianucci, Stevie Williams, Marc Johnson, Paulo Diaz or Keenan Milton have been on Chocolate Decks.

When talking about chocolate skateboards, especially their designs, it's impossible not to mention Evan Hecox in the same breath.

The Coloradan artist designed the famous "Chocolate Chunk" logo lettering, which is considered a real classic, as well as many other Chocolate Skateboards board graphics. His style influences the company's entire image and makes you want to hang some Chocolate Decks on the wall instead of skating with them.

Besides the skateboard decks, Evan's graphics also find their way onto selected Chocolate Skateboards T-shirts, longsleeves, hoodies and caps. The design of the Chocolate Skatewear is mostly based on the timeless "Chunk" logo. Since Chocolate Skateboards is closely connected to Crailtap, Girl Skateboards and accordingly Lakai Footwear, through Mike Carroll, there are often collaborations between the individual brands.