Primitive Skateboarding

Primitive skateboard decks, clothing and accessories have been an integral part of the international skate scene since 2014. The brand from Paul "P-Rod" Rodriguez focuses on quality, an exclusive skate team and unique design. Especially the collections with comic and anime characters are very popular.

Primitive Skateboarding decks - from Dirty P Logo to Dragon Ball Z

Although Primitive also offers classic logo skate decks, the focus of the brand is on unusual graphics. Colorful designs, pop culture influences and clean artwork characterize the look of Primitive skateboard decks, which you can shop online at skatedeluxe.

Especially popular are the deck series from Primitive with anime & comic book motifs. From Dragon Ball Z and Naruto to Rick & Morty or Marvel heroes, Primitive delivers new comic boards almost every season.

Quality from grip to skate wax - Primitive hardgoods

At skatedeluxe you can almost put together complete setups with the best Primitive hardgoods. From griptape, wheels and bearings to skate wax: Primitive provides you with everything you need..

The high-quality Primitive complete boards, which you can order in skatedeluxe skate shop, are especially suitable for beginners. Of course, the Primitive designs also apply to the hardgoods of the brand. Whether wheels with Super Goku or completes with Naruto - you have the choice.

A select team of exceptional talent: Primitive Skateboarding

The Primitive Skate Team doesn't do things by halves either. Besides figurehead Paul Rodriguez, Miles Silvas, Carlos Ribeiro, Wade Desarmo, Spencer Hamilton, Robert Neal, Trent McClung, Franky Villani, Tiago Lemos, Giovanni Vianna & a few more skate for Primitive.

The Primitive Skatepark in California, built in 2021, serves as a collaborative base and hang-out. The team members not only regularly show that they belong to the world's skate elite, but also that Primitive clothing is made for skating.

Primitive apparel - skateboarding essentials with the P-Logo

The story: from P-Rod & Primitive Store to Primitive Skateboarding

Paul Rodriguez, aka P-Rod, is a household name to most skaters. An early member of the Nike SB team, legendary clips and countless contest wins are cornerstones of his career. When P-Rod competed with a now iconic golden deck during the Street League stop in Portland in 2013, the hype for Primitive Skateboards began.

But the idea of the brand started much earlier. Back in 2008, Rodriguez, along with Heath Brinkley, Andy Netkin, Jay Partow and Jubal Jones, opened the Primitive Store in Encino, California. A few years later, the project turned into a solid skateboard brand that has become an indispensable part of the scene.