RASSVET | PACCBET – skateboarding and fashion, merging styles from both Eastern & Western Europe

RASSVET, or PACCBET in Cyrillic, blends post-Soviet aesthetics with skate culture, Tolya Titaev’s brand has been fusing contemporary designs with Russian youth culture since 2016. Its unique appeal resonates with both skaters and fashion enthusiasts, from Moscow to Paris.

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From Moskau to Paris – the story behind RASSVET | PACCBET

Rassvet (PACCBET) was founded in 2016 by Russian pro skater Tolia Titaev and designer Gosha Rubchinskiy. The brand emerged from a vision to fuse Russia’s burgeoning skateboarding scene with global streetwear culture. Meaning “sunrise” in Russian, Rassvet symbolizes the dawn of a new era, where Russian youth culture and creative expression gain international recognition. Blending traditional post-Soviet aesthetics with contemporary street fashion, the brand embodies the dynamic spirit of a new generation.

From its inception, Rassvet has maintained strong ties to Paris, deeply connected to both the city’s fashion and skateboarding scenes. Following the outbreak of Russia’s war against Ukraine – a conflict the brand swiftly and unequivocally condemned – Rassvet shifted its operations entirely to France. Today, it continues to bridge Eastern and Western European influences, injecting fresh energy into the global skateboarding community.

Unusual, stylish and trendsetting – the look of RASSVET | PACCBET

The Rassvet aesthetic reflects the world that Tolya Titaev and Gosha Rubchinskiy grew up in. Their brand’s style captures the essence of their youth spent between post-Soviet Moscow and skateboarding, which wasn’t as deeply ingrained in Russian street culture as it is in the West.

 

 

The designs of Rassvet’s streetwear and skateboards are equally distinct and unconventional. The brand oozes creativity and artistic expression, with everything from bold all-over prints to iconic logos and collage-inspired board graphics – RASSVET | PACCBET is bound to offer you something unique!

Pioneer at the forefront of trends – the skate team of RASSVET | PACCBET

The RASSVET | PACCBET skate team is a true global collective, featuring riders from all over, including Lilian Fev, Val Bauer, Cambryan Sedlick, Joseph Biais, Alix Malnati, Yaroslav Kondratiev, Igor Smirnov, and standout names like Austyn Gillette and Remy Taveira.

With videos like Blue and I Missed You, RASSVET captures the pulse of modern skate culture through inventive filming, stylish skaters, and raw street footage straight from Europe’s bustling cities. RASSVET | PACCBET delivers everything a skater could ask for: bold streetwear and board designs, a wildly creative and talented crew, and an aesthetic that seamlessly blends the influences of Eastern and Western Europe.