Rassvet | Paccbet Shop

Rassvet (PACCBET) was founded in 2016 by Russian pro skater Tolia Titaev and designer Gosha Rubchinskiy. The brand emerged from a vision to fuse Russia’s burgeoning skateboarding scene with global streetwear culture. Meaning “sunrise” in Russian, Rassvet symbolizes the dawn of a new era, where Russian youth culture and creative expression gain international recognition. Blending traditional post-Soviet aesthetics with contemporary street fashion, the brand embodies the dynamic spirit of a new generation.

From its inception, Rassvet has maintained strong ties to Paris, deeply connected to both the city’s fashion and skateboarding scenes. Following the outbreak of Russia’s war against Ukraine – a conflict the brand swiftly and unequivocally condemned – Rassvet shifted its operations entirely to France. Today, it continues to bridge Eastern and Western European influences, injecting fresh energy into the global skateboarding community.