It's no longer possible to imagine the skateboarding world without Chocolate Skateboards. Next to their very influential team, subsequent video classics, the high-quality Chocolate decks with their memorable graphics really set them apart from the rest. You can get your new Chocolate skateboard deck, as well as a tonne of T-shirts and streetwear, here in the skatedeluxe Online Skate Shop.
The Beginning: from Sister to Chocolate
Chocolate began in 1994 as a sister company of Girl Skateboards and, under the patronage of Crailtap, grew to a considerable size. While the established pros were under contract with Girl, a team of promising talents gathered around Chico Brenes. They almost founded the company under the name Sister.
However, their rival and then-owner of World Industries prematurely secured the rights to the name in an attempt to wipe out the competition posed by the Girl crew around Rick Howard and Mike Carroll.
And that's the story of how “Sister” became “Chocolate Skateboards”. Over the years, names like Gino Ianucci, Stevie Williams, Marc Johnson, Paulo Diaz and Keenan Milton have come to skate Chocolate decks. Chocolate Skateboards has been inspiring the skate scene for generations.
Fresh wind in the Chocolate Team
Just prior to Chocolate’s 20th anniversary in 2014, the Chocolate Skate Team was reinforced by Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts and Raven Tershy.
With Vincent Alvarez, a new rider came under contract who embodies the rough LA street style of Chocolate like no other. Raven Tershy, Elijah Berle and Stevie Perez were able to celebrate their debut in the team together with Girl Skateboards produced full-length video "Pretty Sweet".
Chocolate Decks with Graphics from Mastermind Evan Hecox
You can’t talk about Chocolate Skateboards and their designs without mentioning Evan Hecox.
The artist from Colorado created the design used as the logo and a large portion of the Chocolate skateboard deck designs. His style influences the overall appearance of the company and makes you want to hang your Chocolate deck on the wall.
In addition to the skateboard decks, Evan’s graphics always manage to find their way onto Chocolate T-shirts, long sleeves, caps, and even skateboard wheels.
