Shop Emerica streetwear and skate shoes like the Reynolds that stay true to the motto: “This is skateboarding!” fast and easy here in the skatedeluxe Online Skate Shop. As for their attitude, Emerica takes no prisoners. Since 1996, the brand has constantly been attracting attention with their first-class skate team. In addition to a wide range of streetwear like T-shirts, hoodies and accessories, Emerica is especially famous for their skate shoes. Particularly, every new edition of signature shoes from team riders Andrew Reynolds and Brandon Westgate are true classics and absolute must-haves.
You can’t say Emerica without Etnies
From the very beginning, Emerica shoes were considered plainly-designed skate shoes without all the bells and whistles, simply concentrating on the needs of skateboarders. In the mid-90s, future CEO of shoe manufacturer Sole Technology and founder of Etnies, Pierre-André Senizergues, had been distributing shoes especially for the USA under the name of Etnies America. The name of the label melded over time and the separate brand Emerica was born.
100% Skateboarding - No Experiments!
As a world champion street skater, Pierre-André Senizergues certainly knew which attributes skateboard shoes need, which parts must be reinforced with extra seams, and which materials are particularly suitable for the best durability. Sophisticated features like breathable mesh insets, lace loops, an extra-stitched Ollie area and special insoles for a precise board control ensure that Emerica shoes are ready for every situation on and off your board.
Furthermore, Emerica also pays special attention to the environmental sustainability of their products and builds on resource-saving production and distribution. In addition to that, Emerica supports tree-planting campaigns in Brazil and calls for a conscientious lifestyle concerning Mother Nature.
Stay Gold - Emerica
Emerica’s roots reach deep into the heart of skateboarding and hence its skate team has not changed significantly over the past years. Keeping to the motto “stay gold,” the team’s core consists of the skaters who’ve been there from the very beginning. Thus, Andrew Reynolds, Ed Templeton, Jerry Hsu, Collin Provost, Leo Romero and Kevin Long aka Spanky have been on the road for years filming their fair share of skate videos. The recent release of the “Made in Emerica” DVD has caused a real stir in particular. The last release of the MADE Chapter Two DVD, the successor to the legendary first Emerica MADE video, received triumphant reviews.
Emerica offers more than a great skate team and superb videos, though. For the brand, skateboarding is a way to help kids with offering skate parks that provide a location to find a community in which they belong. Finally, Emerica wants to banish the negative connotations that are often connected to skateboarding, combatting them with quality and helpfulness. Just another reason to celebrate this US brand!
