Former manages to combine the lifestyle between skateboarding and surfing like no other brand. The Californian brand is small, independent and the epitome of cool apparel. Former's focus is on hard skating, smooth surfing and a good dose of style.
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Former merchandise at skatedeluxe
Former hails from sunny California and was founded by professional surfers Craig Anderson and Dane Reynolds and the "Team Handsome duo" Austyn Gillette and Dylan Rieder (RIP). Former's founders are known for a style that stands out from the mainstream of the skateboarding and surfing world. They try to use the brand to produce things that they themselves want to wear and stand behind 100%.
At Former you get clothing and accessories that skillfully bridge the gap between contemporary and classic. Former isn't currently one of the hottest independent brands on the scene for nothing. In the skatedeluxe skate shop, you can easily order a large selection of the current Former collection online.
Former – different from the norm
What makes Former one of the most interesting brands at the moment are, on the one hand, the timeless and creative designs and modern cuts of Former apparel. On the other hand, Former has an aura of unpredictability. The brand was founded by and for friends, offering surprises every season in the form of innovative clothing and accessories.
Each collection is diverse and provides a choice of Former T-shirts, longsleeves and hoodies to lightweight jackets and timeless chinos. Trousers and shirts that are smart enough for formal occasions meet classic, urban clothing. Discreetly placed Former logos, like the Crux or Legacy designs, are complemented by collage-inspired graphics reminiscent of negative scans. Former's cuts are modern and always make an impression, even away from the skateboard and surfboard scene.
Between asphalt and waves - the Former Team
The transition between surfing and skating is quite fluid in the Former team and all those involved are sometimes more, sometimes less on both boards. Besides the founders Dane Reynolds, Craig Anderson and Austyn Gillette, Benny Howard, Jake Anderson and Andrew Doheney are also on the road for the promising brand. Usually, new apparel collections are accompanied by clips that put the team's skills in the spotlight. Good examples of this are Gillette's Radiant Cure Part or the 2020 Former - Cheap Perfume video.