HUF

In the HUF Online Shop at skatedeluxe, you’ll find everything you need for your next skate sesh, from socks and hoodies to skate shoes and sneakers. HUF combines lifestyle and individuality in contemporary shoes and clothes like no other skate and streetwear label out there. This company from the Tenderloin District of San Francisco has been offering high-quality and timeless designs for caps, hoodies, socks and footwear since 2002. Starting as a small skate shop, today HUF is known worldwide as a manufacturer of premium products. HUF Clothing and HUF Footwear are only a part of the label; the hand-picked skate team by greats Josh Matthews and Austyn Gillette are really the face of this Californian skate brand.

HUF WORLDWIDE

HUF. These are three letters behind which, at least if it were up to us, would be the words "Handsome", "Unique" and "Fashion". However, the abbreviation HUF comes from Keith Hufnagel, the pro skater with years of professional experience, who founded the skate brand in San Francisco, California in 2002. As a skate shop in the Bay Area, he sold shoes, streetwear and accessories from renowned labels. In the meantime, HUF designs its own skatewear collections and lifestyle products. Whether due to their numerous collaborations or because of the infamous Plantlife Socks - HUF was and continues to be an icon of the core of skateboarding!

HUF HISTORY: The story behind the 3 letters

Growing up in the streets of New York City, Hufnagel quickly learned that skateboarding was frowned upon and was simply not accepted in the late 80s. A fact which is unimaginable today and whose influence impacted Keith Hufnagel for many years. In order to pursue his passion for skateboarding, he moved to the much more open and accepting city of San Francisco in 1992. Once there, it was only a matter of time before he rose to the status of pro-skater. With the emerging do-it-yourself movement and the opportunity to get to know the world, and various skate cultures, Hufnagel decided to return the support he had received from the community that had raised him. Since then, the HUF Skate Shop has become an integral part of the scene and a point of contact for all who are looking for that extra something.

HUF CLOTHING: fine and functional meets design

HUF is more than just a fashionable label that has gained attention from its numerous collaborations with artists, skate mags and other brands. It rather acts as a kind of link in the community that brings people with the same passion together. A lifestyle that is timeless and, above all, ageless. HUF is strongly oriented on classic American craftsmanship and combines this with high attention to detail. This creates a unique bridge between the future and the past. The team around Keith Hufnagel also sets the bar high when it comes to materials. Only fabrics which have been specifically chosen for their quality and resistance to the wear and tear of professional skateboarding may be adorned with the HUF logo.

If one had to choose a product for which the three letters are most known, then it would be the HUF socks from the Plantlife series. The striking all-over print with weed leaves is ideally combined with cuffed jeans or other ankle-free pants. Whether you want the classic black and white version or something more eccentric like a tie-dye look, you’ll find a wide selection of HUF socks in the skatedeluxe Online Skate Shop. HUF hoodies are also an essential piece in any skater’s wardrobe. The Box Logo series is particularly well-loved. And to top it all off, a HUF cap is the perfect accessory to complete any outfit!

HUF SKATE TEAM

Equally as unique as the streetwear from HUF is the label’s skate team. With big names like Austyn Gillette, Tyler Bledsoe and Brad Cromer, the so-called “Team Handsome” impress not only with their skills but also with their impertinently good style. From signature sneakers to the occasional tank top, everything here is on point.

Inspired by the individuality and inexhaustible creative possibilities that skateboarding brings to the table, HUF expresses itself as an innovative skate brand that is simply not satisfied with the status quo. “Go out and create your own future – do it yourself, do it in style.” This and nothing less is the motto of this great brand.