If you want to be able to take the free spirit of Soy Panday and wear it your body or if you want to have it under your feet in the form of wooden art, then Magenta Skateboards is exactly what you need. The brand from France celebrates freedom, independence and the passion of its founders for skateboarding &
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Magenta Skateboards
If you want to be able to take the free spirit of Soy Panday and wear it your body or if you want to have it under your feet in the form of wooden art, then Magenta Skateboards is exactly what you need. The brand from France celebrates freedom, independence and the passion of its founders for skateboarding & community. You can order skateboard decks and streetwear from Magenta online in the skatedeluxe Skate Shop.
Combatting the dull life - The foundation of Magenta Skateboards
In 2010, the three French skaters Sourya "Soy" Panday and Vivien and Jean Feil founded the Paris label Magenta. The idea came to Vivien Feil in a time that was very influenced by his everyday routine and the same processes. In particular, the feeling that the skate scene was evolving more and more in one direction and had become monotonous was what made Vivien decide to finally bring Magenta into the world.
Since then, the brand has become popular across national borders and causes a stir, especially with its collabs with brands like adidas. In addition to the founders Vivien and Soy, the team is home to well-known skaters such as Leo Valls, Jimmy Lannon, Zach Lyons, Ben Gore and Glen Fox, who regularly provide creative and interesting output.
Born in Paris, at Home in Bordeaux
The flat streets of the French capital not only offer ideal conditions for skating themselves, they provide great names. Magenta isn’t named after one of the founders' favourite colours, but after the street where Soy Panday and Vivien Feil have long shared an apartment; the Boulevard de Magenta in Paris, which is the linchpin of the story of Magenta Skateboards.
Although the boys packed their bags and moved to southwest Bordeaux, the name and the spirit of the capital remain true. In addition to the excellent road conditions, it’s also easier to lead a more quiet, reflective life and skate than in crowded Paris.
From Maplewood to Artwork - at Magenta, everything comes from the hands of skaters
Magenta's most important concern, apart from its outstanding quality, is that every step of the process - from the idea to the production of the decks to shipping - is filled with skaters. This gives all team members the opportunity to creatively shape and develop the brand.
All skateboard decks from Magenta are made exclusively at the prestigious Generator Woodshop in San Marcos, California, and then printed with artwork from Soy Panday. In addition to the classic 7-ply maple made from the best wood in Canada, Magenta's logo - a six-leaf plant - is a key component. According to Panday, this stands for freedom and biological origins, as well as the fact that no matter what social or cultural background one has, skating connects and compensates for the apparent differences. This is what makes us all part of a whole.