Nike SB means first and foremost: shoes, shoes, and more shoes. To date, there is no brand that cares so much for the wellbeing of your feet as the sportswear manufacturer from Oregon. Whether for before, during, or after the sesh, since the introduction of Nike Skateboarding in 2002, the brand with the swoosh has put out skate shoe after skate shoe . True to its motto: Just do it!
Respect the Past, Create the Future - Nike Skateboarding
But before Nike SB rose to the level of omnipresent force that it is today, there was some trial and error involved. Even in the late nineties, the brand was considered too specialised and much too far from the core skateboarding. Thanks to the low level of support from the community, Nike had to contend with established brands like DC, Vans and Emerica. Only in 2002, with the introduction of "SB" as well as the release of the Nike SB Dunk Low did Nike secure its entry into the international skate shoe world.
Despite a lack of support from the skate scene, Nike SB was not deterred from reaching its goals. With a young Paul Rodriguez, together with the Australian Lewis Marnell, they laid the foundations for the skate team in 2004, beginning a new chapter in the company's history.
With ties to emerging and already successful skateboarders like Stefan Janoski, Eric Koston and Luan Oliviera, Nike SB achieved commercial success and ultimately also establishing the brand - and they did it in style! Through targeted promotion and increasing support for individual team riders while also sponsoring various skate events, Nike SB has contributed a lot to the development of skateboarding.
Always one step ahead – Nike SB Footwear
It definitely has its advantages when a company like Nike, with decades of experience in the field of shoe technology, decides to take the skateboard market by storm. Naturally, this also increases the expectation that every shoe should be tailored specifically to the needs of the skateboarder. The recipe at Nike SB is as follows: The latest technologies from the fields of cushioning and endurance mixed with sufficient flexibility as well as ventilation. The importance of boardfeel is also never underestimated at Nike SB. This may be differently weighted depending on the model and its application, e.g. as an after-skate shoe.
Signature models from Nike SB as well as limited edition colourways are among the best-sellers from this company from Beaverton, Oregon. Skate pros like Eric Koston and P-Rod have also brought countless designs with their names to the market. However, the undisputed king of signature shoes is Nike SB team rider Stefan Janoski. His repertoire now includes almost every Nike SB shoe model from the legendary Nike SB zoom Stefan Janoski over the Nike SB Lunar to the Nike SB Stefan Janoski Max in suede and mesh.
What applies to shoes should also hold true when it comes to the top priority in creating clothing. Accordingly, Nike SB uses the latest know-how in creating streetwear, outfitting your next T-shirt with Dri-Fit technology. This ensures that you’ll stay cool and dry, even during the hottest sessions.
