Data Protection Statement
Privacy Policy of skatedeluxe GmbH
(Version 2.4; Last Updated 29.09.2023)
As of the 25th of May 2018, the provisions of the EU General Data Protection Regulation (hereinafter: GDPR) are effective throughout Europe. In what follows, we would like to inform you about the processing of personal data carried out by skatedeluxe GmbH in accordance with this new ordinance (see Article 13 of the GDPR). Please carefully review our privacy policy. If you have any questions or comments about this privacy policy, you can address them at any time to the email address indicated under Section 2.
Content Overview
1. Summary
2. Name and Contact Details of the Data Controller as well as the Internal Data Protection Officer
3.1. Accessing Our Website
3.2. Conclusion, Execution or Termination of a Contract
3.3. Data Processing for Advertising Purposes
3.4. Online Presence and Website Optimisation
3.5. Customer Account
3.6. Social Login via Facebook, Twitter or Google
3.7. YouTube
3.8. Premium Club
3.9. Customer Service via Live Chat
3.10. Contact per Email
3.11. Blog
3.12. Application / Application Process
3.13. Address completion via Google Places API
4. Communication with Recipients Outside of the EU
5. Your Rights
1. Summary
The following privacy policy will inform you about the nature and extent of the processing of so-called personal data by skatedeluxe GmbH. Personal data is information that can be directly or indirectly attributed or assigned to your person.
The data processing done by skatedeluxe GmbH can essentially be divided into two categories:
- For the purpose of contract execution, all data necessary for the execution of a contract with skatedeluxe GmbH is processed. Should external service providers be involved in the execution of the contract, e.g. Logistics companies or payment service providers, your data will be passed on to the extent required.
- By visiting the skatedeluxe GmbH website, various information is exchanged between your device and our server. This can also include personal data. The information collected in this way will be used, among other things, to optimise our website or to display advertisements in the browser of your device.
According to the regulations of the GDPR, you have various rights that you can assert against us. This includes, among other things, the right to object to selected data processing; in particular, data processing for advertising purposes. You can quickly identify the option to object by the following symbol:
If you have any questions about our privacy policy, feel free to contact our Internal Data Protection Officer at any time. You can find the contact details below.
2. Name and Contact Details of the Data Controller as well as the Internal Data Protection Officer
This privacy policy applies to data processing by skatedeluxe GmbH, Am Heuberg 25, 37308 Schimberg, Germany ("Responsible Party") and the following websites: www.skatedeluxe.com and www.skatedeluxe.ch. The Internal Data Protection Officer of the skatedeluxe GmbH can be reached at the aforementioned address, c/o Data Protection Officer, or at datenschutz@skatedeluxe.com.
3. Purposes of Data Processing, Legal Bases and Legitimate Interests Pursued by skatedeluxe GmbH Or a Third Party, as well as Categories of Recipient
3.1. Accessing our Website
When you visit our website, the browser used on your device automatically sends information to the server of our website and temporarily stores it in a so-called log file. We have no influence over this. The following information is also recorded without any action on your part and is stored until automated deletion:
- the IP address of the requesting Internet-enabled device
- the date and time of access
- the website from which access initiated (HTTP referer)
- the browser you use and, if applicable, the operating system of your Internet-capable device and the name of your access provider
Article 6 (1) (f) GDPR provides the legal basis for processing the IP address. Our legitimate interest derives from the purposes of data collection listed below. At this juncture, we would like to point out that from the data collected, no direct conclusions about your identity can be made nor are they drawn by us.
The IP address of your device and the other data listed above are used by us for the following purposes:
- ensuring a smooth connection setup
- ensuring comfortable use of our website
- evaluating system security and stability
The data is stored for a period of 30 days and then automatically deleted. We also use cookies, tracking tools, targeting techniques and social media plug-ins for our website. The exact procedures and how your data is used for that will be described and explained in more detail below in section 3.4.
3.2. Execution, Conclusion, or Termination of a Contract
The scope of activity of skatedeluxe GmbH is the remote selling of goods and services. In this context, we process the data required for the execution, conclusion, or termination of a contract with you. Which includes:
- First Name, Last Name
- Billing and Delivery Address
- Email Address
- Billing and payment data
- Date of Birth, if applicable
- Telephone Number, if necessary
The legal basis for this is Article 6 (1) (b) GDPR, i.e. You provide us with the data based on the contractual relationship between us. To process your email address, we are also obligated to send an electronic order confirmation due to a requirement in the Civil Code (BGB) (see Article 6 (1) (c) GDPR). Insofar as we do not use your contact data for advertising purposes (see point 3.3.), we store the data collected for the execution of the contract until the expiration of the statutory or, if applicable, contractual warranty and guarantee rights. After the expiration of this period, we retain information of our contractual relationship as required by commercial and tax law for the statutory periods. For this period (usually ten years from the conclusion of the contract), the data will be reprocessed in the event of a review by the tax authorities.
In order to process the purchase agreement, the following data processing is necessary:
If you have selected a payment method other than Pay-In-Advance or Cash on Delivery, we pass on the required payment data to a payment service provider whom we commission. We will forward details of your delivery address to a logistics company commissioned by us for the purpose of completing the purchase agreement.
3.3. Data Processing for Advertising Purposes
The following statements pertain to the processing of personal data for advertising purposes. The GDPR declares such data processing on the basis of Article 6 (1) (f) as fundamentally conceivable and as a legitimate interest. The duration of data storage for advertising purposes is not subject to any rigid principles and is based on the question of whether the storage is required for the promotional approach. In 3.3.4., you can read about the procedure in the case of your opposition.
3.3.1. Advertising Purposes of skatedeluxe GmbH
To the extent that you have consummated a contract with us, we will treat you as an established customer. In this case, we will process your postal contact details without explicit consent in order to provide you with information about new products and services. We process your email address in order to provide you with information about particular similar products, without explicit consent.
3.3.2. Personalised Ads
In order for you to only receive promotional information that is of perceived interest to you, we categorise and supplement your customer profile with additional information. This requires the use of both statistical information and information about you (e.g., basic customer profile data). The goal is to provide you with advertisements solely oriented to your actual or perceived needs and not to bother you with useless advertising.
3.3.3. Newsletter
On our website, we offer you the opportunity to register for our newsletter.
Your e-mail address is sufficient for registration.
To avoid improper use of your e-mail address we use a double opt-in process for registration. After registration, you will receive an e-mail with a confirmation link. Once you click on the link you will be added to the newsletter mailing list and you will receive another confirmation e-mail with your personal voucher.
Newsletter registration is documented in order to prove that the registration process was completed in accordance with legal requirements. This includes saving the date of registration and confirmation as well as the IP address. In addition, changes to your data which are saved at our email marketing provider (see below) will be documented as well. Documenting the registration process is based on our legitimate interests as per article 6 (1) f GDPR. Our interest is to establish a user-friendly and secure newsletter system which serves our business interests as well as meets your expectations and allows us to prove your consent.
Our newsletter is sent out at irregular intervals approximately twice per week. You can expect the following content:
- Information on brand new products
- Sale deals
- Discount vouchers
- Raffles
- Rating our shop (after-sale mail)
Under "My Account - Notification settings" you can set and change your personal preferences regarding newsletter topics and account notifications.
For sending out the newsletter we commissioned XQueue GmbH, Christian-Pless-Str. 11-13, 63069 Offenbach am Main, Germany (“email marketing provider”). You can view the privacy policy of our email marketing provider here.
A data processing agreement