Primitive Online shop at skatedeluxe

Primitive Skateboarding

Primitive skateboard decks, clothing & accessories have been part of the international skate scene since 2014. The brand from Paul "P-Rod" Rodriguez focuses on the highest quality, innovative designs, and individuality. Primitive is always open to new influences, from which collections with Rick and Morty, Dragon Ball Z and many more have emerged. You can order your new Primitive skateboard deck, T-Shirt, hoodie or cap online in the skatedeluxe skate shop.

Paul Rodriguez | The Face of Primitive

Looking at the biography of Paul Rodriguez, it was only a matter of time before the Californian launched his very own brand. As one of the most successful skateboarders, he managed to gain notoriety beyond the skate scene and is on top of the contest scene. But his street parts and edits never fail to impress as well.

A milestone in P-Rod's career was his part in Transworld's "In Bloom" video in 2002. Shortly thereafter, he became Pro on Plan B and won a silver medal at the X-Games. Since 2005, Paul Rodriguez has been on board at Nike SB. A special feature of P-Rod's skating is the ease with which he does switch tricks. There is no question that there is someone behind Primitive who has skateboarding in his blood and it's evident to see in the brand's products.

Primitive Skate Team | Franky Villani | BS Noseslide

Primitive Skateboarding | The Beginnings

It all started with Paul Rodriguez being part of the 2013 Portland Street League Stop and skating a now iconic, golden deck. This successful PR stunt following his departure from Plan B was the beginning of Primitive Skateboarding - a brand that in the years since has always managed to attract attention.

This is ensured not only by abounding footage of the Primitive skate team but also through creative collections and collabs. Despite all the influences, the main focus always lies on ensuring the best quality for all Primitive products. Especially with Primitive skateboard decks, the brand takes care to ensure that the concave and shape are always being further developed. High-quality prints and stitching on Primitive clothing ensure that the details are also on point.

From the Primitive store to Primitive skateboarding

Although the founding of Primitive was a surprise, Paul Rodriguez had already laid the foundation in 2008. Alongside Heath Brinkley, Andy Netkin, Jay Partow and Jubal Jones, he opened the Primitive store in Encino, California.

As you can see, in the end, the catchy name was used for the brand concept as well. But that's not P-Rod's only business. Together with Joey Brezinski, he also successfully operates Andale Bearings.

Primitive Skate Team | Tre Williams | FS 180 Crooked

Primitive Skateboarding | Clever Product Design

Although there are some classic logo decks from Primitive, the essence of the brand lies in its unusual graphics. From pop culture references and comic mashups to exclusive designs by various artists - a good design is always high-priority at Primitive.

A unique feature of Primitive decks are the special series in which the graphics are engraved into the bottom sheet. However, it's not just the decks that get a lot of attention at Primitive. Their clothing, ranging from T-shirts, hoodies and long sleeves to sweatshirts always impress with unusual ideas and graphics.

The Primitive Skate Team

The Primitive skate team features some of the most important names in skating today: Paul Rodriguez, Bastien Salabanzi, Carlos Ribeiro, Nick Tucker, Diego Najera, Trent McClung, Franky Villani and Tiago Lemos are just some of them. The Primitive skate team always excites with first-class skating that demonstrates individuality, creativity and joy. A number of aspects that are closely related to the DNA of Primitive Skateboarding. Here, you can be sure you'll be surprised again and again by new footage.