Primitive Skateboarding

After Paul Rodriguez left Plan B it has long been discussed what he’s going to do next. Well, Primitive Skateboarding is the answer! With his own skate company P-Rod has made it his aim to produce the best decks with the best materials and the best graphics. Understatement is out of place when you start you business with a completely golden deck! But it’s not only the products with which he wants to set Primitive apart. He is experimenting with the skateboard company model by giving the riders a higher percentage of royalties. Thus, they earn the lion’s share of the profit on a pro-model and many riders can live comfortably off, instead of just a certain few. Primitive is not just more of the same, it’s not just another old board brand. It’s something different and new and so the products are. As for the latest decks and stuff, the Primitive brand shop at skatedeluxe is exactly the right place for you!