Data Protection Statement


The careful handling of your personal data is a matter of great importance to us. Security and transparency have absolute priority. For this reason, we strictly observe the legal requirements when collecting, processing and using such data.
This page tells everything you should know about data protection at skatedeluxe. If you should nevertheless have any questions you can contact us at any time.

Responsible body

The body responsible for the collection, processing and use of your personal data within the meaning of the German Federal Data Protection Act (Bundesdatenschutzgesetz) is skatedeluxe OHG, Am Heuberg 25, 37308 Schimberg, Germany (referred to from now on as skatedeluxe).
If you wish to veto the collection, processing or use of your data by skatedeluxe, either on the whole or in relation to individual measures, you may do so at any time by sending an email or a letter. In this case please send your objection to:
skatedeluxe OHG, Am Heuberg 25, 37308 Schimberg, Deutschland


Collection, processing and use of personal data

When initiating, concluding, performing and cancelling a contract of sale, including possible warranties given at a later date, we will collect, process and use your data within the framework prescribed by law. Furthermore, personal data will be collected, processed and used in the following cases:

  • When you make contact with us
  • When you use our services (for instance the feedback function)
  • When you use the protected "My Account" area
  • When you take part in contests
  • When you subscribe or unsubscribe to our newsletter
  • When something is being used solely for internal marketing purposes (e.g. loyalty gifts).

The personal data that you send us, for instance when you make an order or in an email (e.g. your name and your contact data) will only be processed in order to make contact with you and for the purpose for which you have provided us with the data (e.g. contests and newsletter). In addition, payment information, such as your bank account details, will be saved when you place an order. We will use this data for the sole purpose of executing the order. We will only pass on your data to our logistics partners (e.g. DHL) if this is necessary in order to deliver the goods you have ordered. To process payments we will give your payment data to the bank instructed to carry out the payment. Our service providers may only use the data passed on in this way in order to perform their assignments. They are not allowed to use the data in any other way.

When you register at our online shop or place an order, for example, your personal data will be sent to us. In order for this data not to get into the wrong hands, we encrypt it using the SSL method (Secure Socket-Layer). This is a tried and tested and very secure data transmission method on the Internet. The use of the SSL method ensures that your data will be encrypted before it is sent to us in such a way that it cannot be reconstructed by a third party. This encryption method also ensures that your data is sent only to the server that requested the data. When your data arrives at our server it is given a final check for completeness and integrity. In addition, we make constant efforts to implement and extend the measures set out in the "IT-Grundschutz Catalogues" of the German Federal Office for Information Security. This way, we protect all data against loss, destruction, access, modification or dissemination by unauthorised persons.

We can assure you that we will not disclose your personal data to third parties unless the law obliges us to do so or you have previously given your explicit consent. When we engage the services of third parties in order to carry out and handle processing activities, we will strictly comply with the legal requirements.

Furthermore, when you visit our online shop a protocol will be kept in what are known as "log files" of the current IP address, date and time shown on your PC or laptop, the type of browser and the operating system of your PC or laptop as well as the pages you have viewed. We use this data in order to optimise our website and our shop and to make them more user-friendly. It is not possible for us to draw conclusions about your personal data and this is not our intention.

The IP addresses are deleted or made anonymous when the session is over. When IP addresses are made anonymous, they are altered in such a way that the personal or factual details can no longer be associated with a certain or an identifiable natural person or only by investing a disproportionate amount of time, expense and effort.

I hereby agree that skatedeluxe may evaluate and analyse the data stored in log files in order to make the shop and its applications free from errors and more user friendly.

Information about cookies

Cookies of skatedeluxe

We use cookies in order to make your shopping experience as pleasant and as trouble-free as possible. It is not therefore necessary for you to accept cookies in order to pay a visit to our shop. However, you should be aware that you can only use the shopping basket function and order articles if you allow us to set cookies.

Cookies are text files enabling encrypted information about your visit to our website to be stored on your computer. This information can be accessed on your next visit, and allows your browser to be identified and various service functions in our web shop to be carried out.


This website uses re-targeting techniques on the Internet. These allow us to use advertising on our partners' websites to target those users who have already shown an interest in our shop and our products. We know from studies that the display of personalised, interest-related advertising is more interesting for Internet users than advertising without such a personal touch. In re-targeting, advertising material is displayed on the basis of a cookie-based analysis of previous user behaviour. We also do not save any personal data in this case, of course, and it also goes without saying that re-targeting technology is used in compliance with the applicable data protection laws.

Furthermore, information on the surfing behaviour of our website visitors is collected and saved in anonymous form for marketing purposes through the technology of Criteo GmbH, Unterer Anger 3, 80331 Munich, Germany (from now on referred to as Criteo) and Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (from now on referred to as Google). This is done by means of cookie text files on your computer. The stored surfing behaviour is analysed on the basis of an algorithm so that targeted product recommendations can then be displayed in the form of advertising banners and ads on the websites of third parties, known as publishers. This does not allow the personal identification of the website user. The collected data is merely used to design and improve the products offered in accordance with demand. You can stop this anonymous analysis of your surfing behaviour at any time by clicking on the following deactivation links:

You can prevent cookies from being saved at any time through your browser settings or set the browser in such a way that you are notified and asked if a cookie can be saved. You can find instructions on how to do this in the Help functions of your browser. We recommend that you leave the cookie function activated so that you can use all functions at the web shop.

Declaration of consent regarding the use of cookies

I consent to cookies being used and thus to my usage data being collected, saved and used. I furthermore consent to my data being stored in cookies after the end of the browser-session and to them being reactivated, for instance on my next visit to the website. I may revoke this consent at any time with effect for the future by refusing the acceptance of cookies in my browser settings.

Web analysis

Google Analytics

Google Analytics is a service provided by Google. Google Analytics also uses cookies which allow Google to analyse the use of our services. The information collected by the cookie concerning the use of our website (including your IP address) is usually sent to a Google server in the USA and stored there.

In order to guarantee anonymity when IP addresses are being captured (known as "IP masking"), we have enhanced Google Analytics on this website by adding the code "gat._anonymizeIp();".

This means that we have Google capture your IP address in shortened form, which guarantees its anonymity and does not allow any conclusions to be drawn as to your identity. By guaranteeing the anonymity of IP addresses on this website, we ensure that Google first shortens your IP address in the member states of the European Union and in other countries that are signatories to the Agreement on the European Economic Area. It is only in exceptional cases that the full IP address is sent to a Google server in the USA and shortened there. Google will use the said information in order to evaluate your use of our website, to compile reports for us on website activities and in order to provide further services for us in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics will not be combined with any other data by Google. Google will only transmit this data to third parties if it is obliged to do so by law or in connection with the processing of job data. On no account will Google bring your data together with other data captured by Google.

By using this website I declare that I am in agreement with Google processing the data it collects about me, with the type of data processing described above and also agree to the processing of this data for the said purpose.

You can prevent cookies from being saved by making the appropriate setting in your browser software, but we would point out that in this case you might not be able to use all functions offered by this website. In addition you can prevent the capture of the data generated by the cookie and relating to your use of this website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: (

You can find more information about Google Analytics and data protection at


To analyse the visitor traffic on our website we use the open source tool Piwik. With the help of a cookie stored on your device information about usage of our website will be transferred to our server and stored there. Thus there is no data transfer to third parties or third countries. Your IP address is anonymized immediately, so that no conclusions about you as a user are possible at all. The data collected about you will be used to analyze and improve our website.

If you don’t want us to collect and process details of your visit for statistical purposes, simply uncheck the box below. In this case, the Piwik opt-out cookie is set.

Please bear in mind that your browser has to accept third party cookies to opt-out. In case you delete browser cookies regularly, you have to opt-out anew after every deletion.


On our website, we use the Facebook pixel of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") in the non-extended version. If you click on a promotional ad on Facebook, we can track your subsequent actions and evaluate them statistically to get data on the effectiveness of our advertisements.

The collected data is anonymous and therefore we do not gain any knowledge about your personal data, but they are saved and processed by Facebook. As a result, they can be linked to your Facebook account or used for facebook-specific advertising purposes. That means, Facebook and its affiliates may display advertisement on and outside of Facebook using this data. Facebook's data usage guidelines can be found here: click.

Please note that you must be at least 13 years old to be able to agree effectively to the use of the Facebook pixel. Otherwise, please get the advice of your legal guardian.

To revoke your consent, please follow this link: click

Information about social plug-ins

To personalise the skatedeluxe online shop "social plug-ins" are used, which are provided by Facebook Ireland Limited Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland (referred to from now on as Facebook) and Google. When using such plug-ins your browser establishes a connection to Facebook or Google and your visit can be followed in detail

For this reason we have decided to use the 2-click version of the plug-ins recommended by data protection experts. In this way the plug-ins can first be personally activated by yourself and no information will be sent to Facebook or Google without your explicit agreement.

When you open a page of our website containing such a plug-in and activate it, your browser will establish a direct connection with the servers of Facebook and Google. Facebook and Google will send the contents of the plug-in straight to your browser which will incorporate them into the website. The incorporation of the plug-ins allows Facebook and Google to keep the information you have viewed on the corresponding page of our website. When you are logged in at Facebook, Facebook can allocate your visit to your Facebook account. If you interact with the plug-ins, for instance by activating the "Like" button or making a comment, your browser will send the relevant information straight to Facebook where it will be stored. The purpose and scope of the data collection and the further processing and use of the data by Facebook and Google as well your rights in this connection and possible settings for protecting your private sphere are available at Facebook's Data Use Policy and from Google.

The information is saved by means of cookies. If you do not wish your activities on our website in connection with plug-ins to be stored by Facebook, you can stop this with the cookie settings in your browser (see above).

Login via Facebook, Google+ or Twitter

In case you are registered at Facebook, Google+ or Twitter, you can login at skatedeluxe with your login data. This simplifies the registration process and you don’t have to remember any additional login data.

After pressing the appropriate button you will be forwarded to Facebook, Google+ or Twitter. If you are not logged in, please log in and confirm, that skatedeluxe is allowed to get access to your personal data.

Which of my personal data will be stored?

The following personal data will be transmitted to us, which we use for registration purposes:

  • Facebook: surname, forename, e-mail-address, gender, date of birth, Facebook ID
  • Google+: surname, forename, e-mail-address, gender, date of birth, Google-ID
  • Twitter: e-mail-address, Twitter ID
What happens after my account was connected?

If you already have a skatedeluxe account with the same e-mail address as on Facebook, Google+ or Twitter, you are now logged in and you can shop online.

If you don’t have an account with the e-mail address that is registered on Facebook, Google+ or Twitter you will be forwarded to our registration page. The received data are already filled into the registration form. After the completion of the data, which are necessary to register and by clicking “continue” your account will be created and you can start shopping on skatedeluxe.

How can I delete the connection?

If you want to disconnect your skatedeluxe account, please visit Facebook, Google+ or Twitter and configure it under “settings – apps”.

After deleting the connection you can log in with your former password, unless you have already had an account. Alternatively you can request a new password by using our “Son of a bee sting. I forgot my password” function.

You can draw further information regarding Facebook login and Facebook privacy settings here: terms and policies and data policy

For further information on Twitter login and Twitter privacy settings please visit the following pages: terms of service and privacy policy

More information about Google+ login and Google+ privacy settings can be found here: terms and policies and privacy and terms

Use of Whatsapp

For customer communication and advice purposes we offer the opportunity of contacting us via WhatsApp. Using WhatsApp is voluntary. You will not be treated less favourably if you use a different communication channel. Apart from modifiable security and privacy settings, we have no influence on how WhatsApp, as provider of this platform, uses and processes the information which you communicate. Please note that any information you communicate via WhatsApp possibly may be stored and / or used by Whatsapp. We cannot provide a guarantee for communications security via WhatsApp. We advise not to disclose sensitive, personal information within your questions or answers. If you have special or individual questions, please send us an e-mail to

You are not permitted to publish information about other persons. Please respect privacy of others. Information about persons including images and videos may only be transferred via Whatsapp with consent of the author and the persons in question.

Information about our newsletter

To subscribe to our newsletter we need your e-mail address. In order to make the registration secure we use the so called double-opt-in procedure. After your registration you will receive an e-mail, which contains a confirmation link. Once you have clicked on this link, you will be registered to our newsletter mailing list. You will then receive another confirmation e-mail with your personal voucher. By this process we ensure on the one hand that you are the owner of the e-mail address and on the other hand we can document that you really wanted to register. Your e-mail address will not be passed on to third parties.

You can expect the following content:

  • Information about brand new products
  • Sale offers
  • Discount vouchers
  • Competitions
  • Request to review our shop (Aftersale Mail)

We send the newsletter approximately twice a week at irregular intervals. You can unsubscribe at any time and object to the use of your e-mail address. You can unsubscribe by clicking on the link at the bottom of any newsletter or directly in "My account" under "Newsletter". You can also contact our customer service.

Duration of the data storage

Personal data that has been sent to us through our website is only stored until it has fulfilled the purpose for which you entrusted it to us. If any retention periods have to be observed under fiscal or commercial law, some data may have to be stored for as long as 10 years.

Your personal data will be deleted unless these statutory retention periods oblige us to act otherwise and if you have requested their deletion, if the data is no longer necessary in order to fulfil the purpose pursued in saving it or if it is not allowed to store this data for other legal reasons.

Your rights

If you are no longer in agreement with the storage of your personal data or if this data has become inaccurate, we will have your data deleted, corrected or blocked within the framework of the law if you have issued an instruction to this effect. On request you will be given information free of charge concerning all personal data that we have stored about you. If you have any questions regarding the collection, processing or use of your personal data, or if you require information or the correction, blockage or deletion of any data please contact:

skatedeluxe OHG
Am Heuberg 25
37308 Schimberg


Further information

Additional information about data protection can be found in our Public Directory of Procedures.
Valid: as of 14. August 2013