Keep it clean! REELL DNM was established in Europe in 1997 and started with the simple idea to create functionally designed baggy pants that feature three characteristics: quality, comfort and style. Since then the basic idea has developed into a pan-European denim brand, whose mission is to create new authentic products with a clean design and an unobtrusive style. REELL jeans are inspirited by young urban communities, extreme sports, music and art. In line with this, a skate team and several musicians like are Deez Nuts and Dog eat Dog are sponsored by REELL.